Our Objectives

Our purpose is to coordinate and facilitate presentation of an inclusive tourism offering, which embraces our visitor attractions, retail, art, food, history, culture and our natural environment, to local, domestic and international visitors. 

Our Objectives:

• Build the destination profile and awareness of the East Auckland brand
• Encourage growth and development of the East Auckland tourism offering
• Develop platforms for collaborative marketing initiatives through established channels
• Develop networking opportunities and encourage collaborative tourism initiatives
• Provide information and research to facilitate informed planning and decision making by members
• Advocate on behalf of our members and the wider tourism sector
• Identify initiatives to improve tourism infrastructure, particularly transportation networks which meet visitor needs and facilitate access