About East Auckland Tourism

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Current East Auckland Tourism board, from left Wendy Witheridge, Senthil Natarajan, Sarah Blong, Britta Saxer, Andrew Laing, Annette Smart, Cherry Tawhai, absent: Reay Neben

East Auckland Tourism is an organisation setup and supported by Howick Local Board & Auckland Tourism, Events and Economic Development  (ATEED) to promote and guide tourism to our East Auckland suburbs. 

East Auckland has a rich colonial history, stunning beaches, is home to a great café culture and a wide range of restaurants plus some unique business and shopping options. Locals are very proud of their community.  We are excited about lifting the profile of the East Auckland Region by showcasing it to a wider audience and making information easy to find.


East Auckland Tourism is the trading name of the holding organsation Howick Tourism Inc, registered on 25 September 2013.  We continually strive to represent all businesses in the region that deliver products and services to the tourism and hospitality market. 

Mission Statement:

To capture and create local tourism opportunities, within New Zealand’s strongest and most rapidly growing business sector that lay the foundation for sustained promotion and visitation to the wider East Auckland Community.


To facilitate and develop tourism and associated industries and services within the Society’s boundaries, including but not limited to.

  • To compliment the retail and commercial business associations activities by applying dedicated resources to the surrounding tourism sector.
  • Facilitate members to form clusters to jointly promote their activities.
  • Market the region area as a preferred destination for local, national and international tourists.
  • Provide tourism information.
  • Provide education on tourism services and activities.
  • Advocate on behalf of its members.
  • To include the Pohutukawa coast, Howick coastline, Marine Life, future cycle trails, the Historic Village, Half moon Bay Marina, and other areas of historic significance to both Iwi and Pioneers alike.
  • Create a sustainable scalable structure that can deliver results over the longer term.

Region of Interest:

  • The primary area of interest and activity of the Society shall be the East Auckland region including Howick Ward of Auckland Council and adjacent areas of Franklin Ward traditionally incorporated in the region
  • The boundaries are considered ‘soft’ and the Society may accept members from outside this area if deemed appropriate.
  • The Society may operate and conduct activities, whether inside the Region of Interest or elsewhere, to promote the purposes and interests of the Region of Interest.

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East Auckland Tourism

Official visitor information site for the East of Auckland area, promoting our fantastic destination to local visitors and tourists.

The region offers a multitude of activities, everything from night entertainment to relaxation in the sun, fun for the family and stylish dining. 

Our association supports local businesses that offer products and services in hospitality and activity related industries.

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